XANADU ROLLER ARTS
2022-2025
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I’m incredibly proud of my work developing and bringing to life Xanadu Roller Art’s brand voice and visual identity. I was solely responsible for the Instagram account and achieved 57,000 followers in 18 months and an average of 750,000 views, 22,000 interactions, and 1,400 followers per month.
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As Brand Marketing, Digital Media, & Community Manager, I also:
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Created an extensive Monday.com tracking system to manage the social media editorial calendar, talent bookings, and digital media needs
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Created video + graphic content for posts, stories, and event promotion
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Worked closely with influencers and brand partners to create collaborative content
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Managed communications across all digital communities, including Instagram, Google Reviews, email, & TikTok
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Gave interviews telling the story of the business’s creation, its mission, & roller skate culture to press outlets and directed press shoots
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Created and designed decks for brand partnerships, preferred vendors, creative talent, and private events
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Developed and maintained a digital media management system for the company’s photo and video archive
GIRLS, GAYS, & THEYS
2024 - PRESENT
A QUEER SKATE PARTY
& event series focusing on creative expression, queer debauchery, & featuring live performances, activations, and community care
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Creative directed the brand identity of the events from concept to execution
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Booked talent, directed on-site ROS, performers, visual elements & activations
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MC’d / hosted the event from start to finish, shouting out all performers + DJs and ensuring all safety / operational announcements were made
CENTRAL PARK DANCE
SKATERS ASSOCIATION (CPDSA)
2024-PRESENT
30 YR YOUNG NONPROFIT ORGANIZATION
providing free, live DJ entertainment and a dedicated outdoor rink in Central Park.
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Direct and execute the organization’s brand presence across social platforms
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Created a playful new brand identity for the organization
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Conducted historical research, wrote, copy edited, and formatted a comprehensive and visually engaging historical timeline of roller skating in Central Park
VARIOUS INDEPENDENT CREATORS
2022-2024
NAIL ARTISTS, FLORAL DESIGNERS, & MUSICIANS
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Strategized with clients about deliverables, KPIS, & desired outcome of social media engagement
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Presented detailed data analytics to clients
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Created daily posts for clients’ Instagram accounts, created original video + graphic content for grid + story posts, and scheduled & posted content
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Managed communications across all digital communities
