XANADU ROLLER ARTS
2022-2025
I’m incredibly proud of my work developing and bringing to life Xanadu Roller Art’s brand voice and visual identity. I was solely responsible for the Instagram account and achieved 57,000 followers in 18 months and an average of 750,000 views, 22,000 interactions, and 1,400 followers per month.
As Brand Marketing, Digital Media, & Community Manager, I also:
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Created an extensive Monday.com tracking system to manage the social media editorial calendar, talent bookings, and digital media needs
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Worked closely with influencers and brand partners to create collaborative content
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Implemented and maintained operational systems on Monday.com and Dropbox for social content planning, talent bookings, digital asset management, and cross-team workflow alignment
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Analyzed audience metrics and engagement trends to inform content strategy
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Managed daily brand communications across TikTok, Instagram, Facebook, Reddit, and email, ensuring consistent tone, and community-centered messaging
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Led editorial planning for social and email content calendars, including thematic direction and key messaging
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Conceptualized content and wrote captions for high-performing Instagram and TikTok content that aligned with broader marketing goals.
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Gave interviews telling the story of the business’s creation, its mission, & roller skate culture to press outlets and directed press shoots
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Created and designed decks for brand partnerships, preferred vendors, creative talent, and private events
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Developed and maintained a digital media management system for the company’s photo and video archive
GIRLS, GAYS, & THEYS
2024 - PRESENT
A QUEER SKATE PARTY
& event series focusing on creative expression, queer debauchery, & featuring live performances, activations, and community care
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Creative directed the brand identity of the events from concept to execution
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Booked talent, directed on-site ROS, performers, visual elements & activations
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MC’d / hosted the event from start to finish, shouting out all performers + DJs and ensuring all safety / operational announcements were made
CENTRAL PARK DANCE
SKATERS ASSOCIATION (CPDSA)
2024-PRESENT
30 YR YOUNG NONPROFIT ORGANIZATION
providing free, live DJ entertainment and a dedicated outdoor rink in Central Park.
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Direct and execute the organization’s brand presence across social platforms
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Created a playful new brand identity for the organization
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Conducted historical research, wrote, copy edited, and formatted a comprehensive and visually engaging historical timeline of roller skating in Central Park
VARIOUS INDEPENDENT CREATORS
2022-2024
NAIL ARTISTS, FLORAL DESIGNERS, & MUSICIANS
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Strategized with clients about deliverables, KPIS, & desired outcome of social media engagement
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Presented detailed data analytics to clients
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Created daily posts for clients’ Instagram accounts, created original video + graphic content for grid + story posts, and scheduled & posted content
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Managed communications across all digital communities
